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Understanding, Leveraging and Improving Human Navigation on the Web

. Proceedings of the 23rd International Conference on World Wide Web, page 27--32. New York, NY, USA, ACM, (2014)
DOI: 10.1145/2567948.2567956

Abstract

Navigating websites represents a fundamental activity of users on the Web. Modeling this activity, i.e., understanding how predictable human navigation is and whether regularities can be detected has been of interest to researchers for nearly two decades. This is crucial for improving the Web experience of users by e.g., enhancing interfaces or information network structures. This thesis envisions to shedding light on human navigational patterns by trying to understand, leverage and improve human navigation on the Web. One main goal of this thesis is the construction of a versatile framework for modeling human navigational data with the use o…(more)

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