IN der Hochschulbibliothek vorhanden, Fachbibliothek Wirtschaft, Signatur 41 QBL 343
Amazon.co.uk: Guerrilla Advertising: Unconventional Brand Communication: Ty Montague, Gavin Lucas, Mike Dorrian: Books
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
%0 Book
%1 1856694704
%A Lucas, Gavin
%A Dorrian, Mike
%D 2006
%I Laurence King Publishing
%K 41_QBL_343 Jan-2008 advertising book brand englisch guerilla_advertising guerilla_marketing non-profit_organisation
%T Guerrilla Advertising: Unconventional Brand Communication
%U http://www.amazon.co.uk/Guerrilla-Advertising-Unconventional-Brand-Communication/dp/1856694704%3FSubscriptionId%3D13CT5CVB80YFWJEPWS02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1856694704
%@ 1856694704
@book{1856694704,
added-at = {2008-11-19T11:55:21.000+0100},
asin = {1856694704},
author = {Lucas, Gavin and Dorrian, Mike},
biburl = {https://www.bibsonomy.org/bibtex/25d785733bd63b8d3ebd683f7acc9e4e4/kregulski},
description = {IN der Hochschulbibliothek vorhanden, Fachbibliothek Wirtschaft, Signatur 41 QBL 343
Amazon.co.uk: Guerrilla Advertising: Unconventional Brand Communication: Ty Montague, Gavin Lucas, Mike Dorrian: Books
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.},
dewey = {659.113},
ean = {9781856694704},
interhash = {2305f54350e32ebc0f21dc79700a062d},
intrahash = {5d785733bd63b8d3ebd683f7acc9e4e4},
isbn = {1856694704},
keywords = {41_QBL_343 Jan-2008 advertising book brand englisch guerilla_advertising guerilla_marketing non-profit_organisation},
publisher = {Laurence King Publishing},
timestamp = {2008-11-19T11:55:21.000+0100},
title = {Guerrilla Advertising: Unconventional Brand Communication},
url = {http://www.amazon.co.uk/Guerrilla-Advertising-Unconventional-Brand-Communication/dp/1856694704%3FSubscriptionId%3D13CT5CVB80YFWJEPWS02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1856694704},
year = 2006
}