%0 Journal Article %1 Zajonc82 %A Zajonc, Robert B. %A Markus, Hazel %D 1982 %I The University of Chicago Press %J The Journal of Consumer Research %K preference, psychology %N 2 %P 123--131 %R 10.2307/2489121 %T Affective and Cognitive Factors in Preferences %U http://dx.doi.org/10.2307/2489121 %V 9 %X Affective factors play an important role in the development and maintenance of preferences. The representation of affect can take a variety of forms, including motor responses and somatic reactions. This explains why cognitive methods of preference change that are directed at only one form of representation have seldom been effective.

@article{Zajonc82, abstract = {{Affective factors play an important role in the development and maintenance of preferences. The representation of affect can take a variety of forms, including motor responses and somatic reactions. This explains why cognitive methods of preference change that are directed at only one form of representation have seldom been effective.}}, added-at = {2011-05-04T16:04:17.000+0200}, author = {Zajonc, Robert B. and Markus, Hazel}, biburl = {https://www.bibsonomy.org/bibtex/252d9df29b6c058da2bfab9a605142cd2/baisemain}, citeulike-article-id = {5847060}, citeulike-linkout-0 = {http://dx.doi.org/10.2307/2489121}, citeulike-linkout-1 = {http://www.jstor.org/stable/2489121}, doi = {10.2307/2489121}, interhash = {26c4f259798ba6aa1f89061098035022}, intrahash = {52d9df29b6c058da2bfab9a605142cd2}, issn = {00935301}, journal = {The Journal of Consumer Research}, keywords = {preference, psychology}, number = 2, pages = {123--131}, posted-at = {2009-09-28 14:46:27}, priority = {2}, publisher = {The University of Chicago Press}, timestamp = {2011-05-04T16:04:32.000+0200}, title = {{Affective and Cognitive Factors in Preferences}}, url = {http://dx.doi.org/10.2307/2489121}, volume = 9, year = 1982 }