%0 Book %1 GVK555734633 %A Armstrong, Gary %A Kotler, Philip %B Pearson Education International %C Upper Saddle River, NJ u.a. %D 2009 %I Pearson Prentice Hall %K Customer_Relationship_Management Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+555734633&sourceid=fbw_bibsonomy %7 9. ed., internat. ed. %@ 0135153107

@book{GVK555734633, added-at = {2009-08-21T12:23:46.000+0200}, address = {Upper Saddle River, NJ [u.a.]}, author = {Armstrong, {Gary} and Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/26de9140b75e94b4a6aa0b8e05e2f81f1/fbw_hannover}, edition = {9. ed., internat. ed.}, interhash = {c96793c4d292e2b0f1d43781b8b4aae2}, intrahash = {6de9140b75e94b4a6aa0b8e05e2f81f1}, isbn = {0135153107}, keywords = {Customer_Relationship_Management Marketing}, pagetotal = {644, 12}, ppn_gvk = {555734633}, publisher = {Pearson Prentice Hall}, series = {Pearson Education International}, subtitle = {an introduction}, timestamp = {2009-08-21T12:24:12.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+555734633&sourceid=fbw_bibsonomy}, year = 2009 }