%0 Book %1 GVK181507943 %A Salcher, Ernst F. %B Marketing-Management %C Berlin u.a. %D 1995 %E Hoffelt, Petra %I de Gruyter %K Beschaffungsforschung Marketing Marktforschung Psychologie %N 4 %T Psychologische Marktforschung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+181507943&sourceid=fbw_bibsonomy %7 2., neu bearb. Aufl %@ 3110125633

@book{GVK181507943, added-at = {2009-08-21T10:05:12.000+0200}, address = {Berlin [u.a.]}, author = {Salcher, {Ernst F.}}, biburl = {https://www.bibsonomy.org/bibtex/271e1fe7145ae550a80e43bda0f480402/fbw_hannover}, edition = {2., neu bearb. Aufl}, editor = {Hoffelt, {Petra}}, interhash = {3c208a4bbe3797d69e1114a1b5ddb83d}, intrahash = {71e1fe7145ae550a80e43bda0f480402}, isbn = {3110125633}, keywords = {Beschaffungsforschung Marketing Marktforschung Psychologie}, number = 4, pagetotal = {XI, 391}, ppn_gvk = {181507943}, publisher = {de Gruyter}, series = {Marketing-Management}, timestamp = {2009-08-21T10:23:12.000+0200}, title = {Psychologische Marktforschung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+181507943&sourceid=fbw_bibsonomy}, year = 1995 }