%0 Book %1 RuTeWaS10 %A Falkenreck, Christine %A Wagner, Ralf %C 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe %D 2010 %K 2010 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk speech %T Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations %U http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84

@book{RuTeWaS10, added-at = {2010-08-03T11:28:11.000+0200}, address = {34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe}, author = {Falkenreck, Christine and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/27223f34b83c93d2816d33f69fc05b4b3/rwagner}, interhash = {7c50c99b538196f54aab0366113d94fc}, intrahash = {7223f34b83c93d2816d33f69fc05b4b3}, keywords = {2010 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk speech}, month = {July}, timestamp = {2013-04-17T15:44:37.000+0200}, title = {Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations}, url = {http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84}, year = 2010 }