%0 Book %1 GVK528629549 %C Wiesbaden %D 2008 %E Bruhn, Manfred %E Homburg, Christian %I Gabler %K Beziehungsmanagement Branche Customer_Relationship_Management Deutschland Kundenbindung Lieferanten-Kunden-Beziehung Management Marketing Marketing-Mix Marketingpolitik Theorie %T Handbuch Kundenbindungsmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+528629549&sourceid=fbw_bibsonomy %7 6., überarb. und erw. Aufl. %@ 978-3-8349-0573-4

@book{GVK528629549, added-at = {2009-08-21T12:22:28.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/273db7baae44a0f2c1221d5b9161f687b/fbw_hannover}, edition = {6., überarb. und erw. Aufl.}, editor = {Bruhn, {Manfred} and Homburg, {Christian}}, interhash = {f06f10783e0d9eb0c22051644f175d46}, intrahash = {73db7baae44a0f2c1221d5b9161f687b}, isbn = {978-3-8349-0573-4}, keywords = {Beziehungsmanagement Branche Customer_Relationship_Management Deutschland Kundenbindung Lieferanten-Kunden-Beziehung Management Marketing Marketing-Mix Marketingpolitik Theorie}, pagetotal = {XVII, 952}, ppn_gvk = {528629549}, publisher = {Gabler}, subtitle = {Strategien und Instrumente für ein erfolgreiches CRM}, timestamp = {2009-08-21T12:23:07.000+0200}, title = {Handbuch Kundenbindungsmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+528629549&sourceid=fbw_bibsonomy}, year = 2008 }