%0 Conference Paper %1 conf/smsociety/SmithHAH16 %A Smith, Donna %A Hernández-García, Ángel %A Agudo-Peregrina, Ángel Francisco %A Jr., Joseph F. Hair %B SMSociety %D 2016 %I ACM %K dblp %P 20:1-20:10 %T Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention. %U http://dblp.uni-trier.de/db/conf/smsociety/smsociety2016.html#SmithHAH16 %@ 978-1-4503-3938-4

@inproceedings{conf/smsociety/SmithHAH16, added-at = {2019-01-01T00:00:00.000+0100}, author = {Smith, Donna and Hernández-García, Ángel and Agudo-Peregrina, Ángel Francisco and Jr., Joseph F. Hair}, biburl = {https://www.bibsonomy.org/bibtex/2744d8e759fc3a4c8b5636dcede522925/dblp}, booktitle = {SMSociety}, crossref = {conf/smsociety/2016}, ee = {https://doi.org/10.1145/2930971.2930992}, interhash = {68be99aa0cd3354b5bc0a9ad0d7647db}, intrahash = {744d8e759fc3a4c8b5636dcede522925}, isbn = {978-1-4503-3938-4}, keywords = {dblp}, pages = {20:1-20:10}, publisher = {ACM}, timestamp = {2019-01-02T11:38:26.000+0100}, title = {Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention.}, url = {http://dblp.uni-trier.de/db/conf/smsociety/smsociety2016.html#SmithHAH16}, year = 2016 }