%0 Book %1 GVK305849107 %A ?, %B Macmillan business %C Basingstoke, Hampshire u.a. %D 2000 %I Macmillan u.a. %K Management Marketing Relationship_marketing %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305849107&sourceid=fbw_bibsonomy %@ 0333777492

@book{GVK305849107, added-at = {2009-08-21T11:25:58.000+0200}, address = {Basingstoke, Hampshire [u.a.]}, author = {?}, biburl = {https://www.bibsonomy.org/bibtex/278f6e4842b59d647cd577961f150b110/fbw_hannover}, interhash = {5e46ac6a37dfa5572715de65eb723c7b}, intrahash = {78f6e4842b59d647cd577961f150b110}, isbn = {0333777492}, keywords = {Management Marketing Relationship_marketing}, pagetotal = {XVIII, 295}, ppn_gvk = {305849107}, publisher = {Macmillan [u.a.]}, series = {Macmillan business}, subtitle = {a relationship marketing perspective}, timestamp = {2009-08-21T11:26:37.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+305849107&sourceid=fbw_bibsonomy}, year = 2000 }