Olympic Torch sponsors braced for four months of direct action. (cover story)
Marketing (00253650), (20080409)Abstract
The article reports on the protests for three Olympic Torch relay sponsors Coca-Cola Co., Lenovo Group Ltd. and Samsung Group in Great Britain. According to Matt Whitticase of Free Tibet Campaign, protest groups will meet to discuss their stance regarding the torch's three presenting partners. Whitticase added that they sent a letter to the Olympic sponsors demanding that they use their influence to take the torch relay out of Tibetan areas.