%0 Book %1 GVK351986065 %B Engineering online library %C Berlin u.a. %D 2002 %E Kleinaltenkamp, Michael %I Springer %K Betriebliche_Wertschöpfung Business-to-Business-Marketing Internationales_Marketing Investitionsgütermarketing Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Marktsegmentierung Strategisches_Management Theorie Unternehmenskontrolle Unternehmensplanung Wettbewerb Wettbewerbsstrategie %T Strategisches Business-to-Business-Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+351986065&sourceid=fbw_bibsonomy %7 2. Aufl %@ 3540440909

@book{GVK351986065, added-at = {2009-08-21T12:12:59.000+0200}, address = {Berlin [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2181a63ab476068e9dc29877320b7f8b0/fbw_hannover}, edition = {2. Aufl}, editor = {Kleinaltenkamp, {Michael}}, interhash = {29576d7340c64b19c0ff8a1f6019fedb}, intrahash = {181a63ab476068e9dc29877320b7f8b0}, isbn = {3540440909}, keywords = {Betriebliche_Wertschöpfung Business-to-Business-Marketing Internationales_Marketing Investitionsgütermarketing Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Marktsegmentierung Strategisches_Management Theorie Unternehmenskontrolle Unternehmensplanung Wettbewerb Wettbewerbsstrategie}, pagetotal = {VI, 435}, ppn_gvk = {351986065}, publisher = {Springer}, series = {Engineering online library}, subtitle = {mit 54 Tabellen}, timestamp = {2009-08-21T12:13:06.000+0200}, title = {Strategisches Business-to-Business-Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+351986065&sourceid=fbw_bibsonomy}, year = 2002 }