%0 Book %1 GVK534445969 %A Hermanns, Arnold %A Marwitz, Christian %C München %D 2008 %I Vahlen %K Deutschland Marketing Marketingpolitik Produktimage Sponsoring Werbewirkung %T Sponsoring %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+534445969&sourceid=fbw_bibsonomy %7 3., vollst. überarb. Aufl. %@ 978-3-8006-3431-6

@book{GVK534445969, added-at = {2009-08-21T12:23:46.000+0200}, address = {München}, author = {Hermanns, {Arnold} and Marwitz, {Christian}}, biburl = {https://www.bibsonomy.org/bibtex/24fe82b8ea7ce3077ab2b55e8817ce438/fbw_hannover}, edition = {3., vollst. überarb. Aufl.}, interhash = {2a198bcaddcd981d61a3227b89c6b0d4}, intrahash = {4fe82b8ea7ce3077ab2b55e8817ce438}, isbn = {978-3-8006-3431-6}, keywords = {Deutschland Marketing Marketingpolitik Produktimage Sponsoring Werbewirkung}, pagetotal = {XV, 311}, ppn_gvk = {534445969}, publisher = {Vahlen}, subtitle = {Grundlagen, Wirkungen, Management, Markenführung}, timestamp = {2009-08-21T12:23:47.000+0200}, title = {Sponsoring}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+534445969&sourceid=fbw_bibsonomy}, year = 2008 }