%0 Book %1 GVK021862109 %A Talarzyk, W. Wayne %B The Dryden Press series in marketing %C Hinsdale, Ill. %D 1979 %I Dryden Press %K Marketing %T Contemporary cases in marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021862109&sourceid=fbw_bibsonomy %7 2. ed %@ 0030454360

@book{GVK021862109, added-at = {2009-08-21T09:46:50.000+0200}, address = {Hinsdale, Ill.}, author = {Talarzyk, {W. Wayne}}, biburl = {https://www.bibsonomy.org/bibtex/2b326c4b0deb5a50a604e32abc33ef42b/fbw_hannover}, edition = {2. ed}, interhash = {a24022a62782be06097859cbfba76b8d}, intrahash = {b326c4b0deb5a50a604e32abc33ef42b}, isbn = {0030454360}, keywords = {Marketing}, pagetotal = {XIII, 361}, ppn_gvk = {021862109}, publisher = {Dryden Press}, series = {The Dryden Press series in marketing}, timestamp = {2009-08-21T09:47:49.000+0200}, title = {Contemporary cases in marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021862109&sourceid=fbw_bibsonomy}, year = 1979 }