e Banking Adoption in India
INTERNATIONAL JOURNAL OF TREND IN SCIENTIFIC RESEARCH AND DEVELOPMENT, 7 (2):
861-866 (April 2023)Abstract
Internet banking, both as a medium of delivery of banking services and as a strategic tool for business development, has gained wide acceptance internationally and is fast catching up in India with more and more banks entering the fray. In the context of e banking, this theory suggests that there may be some customers who are more open to adopting new technologies than others, and that the adoption of e banking services may spread gradually over time. The growth of electronic banking e banking has been significant in India in recent years, but there are still many customers who have not adopted these services. Based on the survey results, the research will propose solutions to overcome these barriers and encourage more widespread adoption of e banking in India. So, it is a big challenge for marketers and makes consumers satisfied regarding their security concerns, which may further increase online banking use. A quantitative research design will be adopted, using a survey method to collect data. Dr. Parmeshwar Yadav | Ms. Pallavi Talmale "e-Banking Adoption in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-2 , April 2023, URL: https://www.ijtsrd.com.com/papers/ijtsrd56186.pdf Paper URL: https://www.ijtsrd.com.com/management/business-economics/56186/ebanking-adoption-in-india/dr-parmeshwar-yadav