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Segment-level display time as implicit feedback: a comparison to eye tracking

, , and . SIGIR '09: Proceedings of the 32nd international ACM SIGIR conference on Research and development in information retrieval, page 67--74. New York, NY, USA, ACM, (2009)
DOI: 10.1145/1571941.1571955

Abstract

We examine two basic sources for implicit relevance feedback on the segment level for search personalization: eye tracking and display time. A controlled study has been conducted where 32 participants had to view documents in front of an eye tracker, query a search engine, and give explicit relevance ratings for the results. We examined the performance of the basic implicit feedback methods with respect to improved ranking and compared their performance to a pseudo relevance feedback baseline on the segment level and the original ranking of a Web search engine.

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