%0 Journal Article %1 Shiv1997 %A Shiv, B. %A Edell, J. A. %A Payne, J. W. %D 1997 %J Journal of Consumer Research %K Fra %N 3 %P 285--294 %T Factors affecting the impact of negatively and positively framed ad messages %V 24

@article{Shiv1997, added-at = {2009-10-13T14:06:45.000+0200}, author = {Shiv, B. and Edell, J. A. and Payne, J. W.}, biburl = {https://www.bibsonomy.org/bibtex/2c61431bc8181cb723148edcabf379134/schultem}, interhash = {f575e36c5cd17d69fe0f1db02490df8c}, intrahash = {c61431bc8181cb723148edcabf379134}, journal = {Journal of Consumer Research}, keywords = {Fra}, number = 3, owner = {Michael}, pages = {285--294}, timestamp = {2009-10-13T14:06:57.000+0200}, title = {Factors affecting the impact of negatively and positively framed ad messages}, volume = 24, year = 1997 }