The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research
Journal of Applied Developmental Psychology, 24 (4):
437--456 (September 2003)DOI: 10.1016/S0193-3973(03)00072-8
Abstract
In this article, we introduce a model on the unintended effects of advertising. This model describes the existing hypotheses about the impact of advertising on (a) materialism, (b) parent-child conflict, and (c) unhappiness. The validity of each of these hypotheses was investigated using a vote-counting analysis. Our analyses yielded a small to moderate effect size for the relation between advertising and materialism as well as a small to moderate effect size for the relation between advertising and parent-child conflict. However, support for the hypothesized relation between advertising and unhappiness was not found. The outcome of our vote-counting analysis provided several working hypotheses for further research as well as identified possible moderator variables that should be taken into account in future research.