%0 Journal Article %1 Radas98 %A Radas, Sonja %A Shugan, Steven M. %D 1998 %J Journal of Marketing Research %K ecommerce seasonal %N 3 %P 296--315 %T Seasonal Marketing and Timing New Product Introductions %V 35

@article{Radas98, added-at = {2008-11-26T13:20:43.000+0100}, author = {Radas, Sonja and Shugan, Steven M.}, biburl = {https://www.bibsonomy.org/bibtex/2ca5b45ec3c66a035c839a54b6e7040c8/portmann}, file = {Radas98.pdf:Radas98.pdf:PDF}, interhash = {270e0482e28a79347c33a1fbc40c8c49}, intrahash = {ca5b45ec3c66a035c839a54b6e7040c8}, journal = {Journal of Marketing Research}, keywords = {ecommerce seasonal}, number = 3, owner = {stormerh}, pages = {296--315}, timestamp = {2008-11-26T13:20:55.000+0100}, title = {Seasonal Marketing and Timing New Product Introductions}, volume = 35, year = 1998 }