%0 Book %1 GVK57023655X %A Lakotta, Jan %A Jacob, Frank %B ESCP-EAP working paper %C Berlin %D 2008 %I European School of Management %K Business-to-Business-Marketing Dienstleistungen:_Allgemeines IT-Industrie Kaufverhalten Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Outsourcing Unternehmensdienstleistung %N 34 %T Customer confusion in service-to-business markets %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+57023655X&sourceid=fbw_bibsonomy

@book{GVK57023655X, added-at = {2009-08-21T12:25:16.000+0200}, address = {Berlin}, author = {Lakotta, {Jan} and Jacob, {Frank}}, biburl = {https://www.bibsonomy.org/bibtex/2cfab45d3b7c5130cac2ea30555052654/fbw_hannover}, interhash = {a94fa12241827757e88356cc53a8db13}, intrahash = {cfab45d3b7c5130cac2ea30555052654}, keywords = {Business-to-Business-Marketing Dienstleistungen:_Allgemeines IT-Industrie Kaufverhalten Lieferanten-Kunden-Beziehung Marketing Marketingpolitik Outsourcing Unternehmensdienstleistung}, number = 34, pagetotal = {21 Bl.}, ppn_gvk = {57023655X}, publisher = {European School of Management}, series = {ESCP-EAP working paper}, subtitle = {foundations and first empirical results}, timestamp = {2009-08-21T12:25:16.000+0200}, title = {Customer confusion in service-to-business markets}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+57023655X&sourceid=fbw_bibsonomy}, year = 2008 }