%0 Journal Article %1 emberton2007selling %A Emberton, Fi %D 2007 %J Library & information update %K libraries marketing %N 3 %P 29--31 %T Selling the benefits of your service %V 6 %X The article presents some strategies librarians can use to reach their customers. It argues that defining your markets and designing services to suit them is at the core of all good library promotion policies.

@article{emberton2007selling, abstract = {The article presents some strategies librarians can use to reach their customers. It argues that defining your markets and designing services to suit them is at the core of all good library promotion policies.}, added-at = {2011-01-30T17:39:17.000+0100}, author = {Emberton, Fi}, biburl = {https://www.bibsonomy.org/bibtex/2d0c0197bf1cd8b0df1d32322ad13a1c6/victoria_helen}, interhash = {2a4c1ab1e95f4ad66cf0ea9e09035b38}, intrahash = {d0c0197bf1cd8b0df1d32322ad13a1c6}, journal = {Library & information update}, keywords = {libraries marketing}, month = {March}, number = 3, pages = {29--31}, timestamp = {2015-01-02T11:22:02.000+0100}, title = {Selling the benefits of your service}, volume = 6, year = 2007 }