Outreach programs communicating the importance and diversity of computing to K-12 students are essential to improving attitudes toward computing. However, the effectiveness of outreach programs, and roadshows in particular, has only recently come under study. <i>Just Be</i> is an outreach roadshow program at Indiana University. It directly addresses stereotypical attitudes towards computing. This paper demonstrates, through statistical analysis of surveys given to college students who participated in a <i>Just Be</i> presentation prepared for high school students, that the <i>Just Be</i> roadshow effectively shifts attitudes for the better.
%0 Conference Paper
%1 Cottam2010
%A Cottam, Joseph A.
%A Foley, Samantha S.
%A Menzel, Suzanne
%B Proceedings of the 41st ACM technical symposium on Computer science education
%C New York, NY, USA
%D 2010
%I ACM
%K sms th2 th3
%P 17--21
%R 10.1145/1734263.1734271
%T Do roadshows work?: examining the effectiveness of just be
%U http://doi.acm.org/10.1145/1734263.1734271
%X Outreach programs communicating the importance and diversity of computing to K-12 students are essential to improving attitudes toward computing. However, the effectiveness of outreach programs, and roadshows in particular, has only recently come under study. <i>Just Be</i> is an outreach roadshow program at Indiana University. It directly addresses stereotypical attitudes towards computing. This paper demonstrates, through statistical analysis of surveys given to college students who participated in a <i>Just Be</i> presentation prepared for high school students, that the <i>Just Be</i> roadshow effectively shifts attitudes for the better.
%@ 978-1-4503-0006-3
@inproceedings{Cottam2010,
abstract = {Outreach programs communicating the importance and diversity of computing to K-12 students are essential to improving attitudes toward computing. However, the effectiveness of outreach programs, and roadshows in particular, has only recently come under study. <i>Just Be</i> is an outreach roadshow program at Indiana University. It directly addresses stereotypical attitudes towards computing. This paper demonstrates, through statistical analysis of surveys given to college students who participated in a <i>Just Be</i> presentation prepared for high school students, that the <i>Just Be</i> roadshow effectively shifts attitudes for the better.},
acmid = {1734271},
added-at = {2011-10-14T11:47:13.000+0200},
address = {New York, NY, USA},
author = {Cottam, Joseph A. and Foley, Samantha S. and Menzel, Suzanne},
biburl = {https://www.bibsonomy.org/bibtex/2d391865de686b92e06363846a08db02a/ajlakanen},
booktitle = {Proceedings of the 41st ACM technical symposium on Computer science education},
description = {Do roadshows work?},
doi = {10.1145/1734263.1734271},
interhash = {f02c5da7144fff9510ab75bba071f6cd},
intrahash = {d391865de686b92e06363846a08db02a},
isbn = {978-1-4503-0006-3},
keywords = {sms th2 th3},
location = {Milwaukee, Wisconsin, USA},
numpages = {5},
pages = {17--21},
publisher = {ACM},
series = {SIGCSE '10},
timestamp = {2011-10-20T16:22:12.000+0200},
title = {Do roadshows work?: examining the effectiveness of just be},
url = {http://doi.acm.org/10.1145/1734263.1734271},
year = 2010
}