%0 Journal Article %1 ki2007tla %A Ki, E.J. %A Hon, L.C. %D 2007 %I Lawrence Earlbaum %J Journal of Public Relations Research %K PR organisation organizational_culture public_relations %N 1 %P 1--23 %R 10.1080/10627260709336593 %T Testing the Linkages Among the Organization-Public Relationship and Attitude and Behavioral Intentions %V 19 %X This research tested a model that posits the linkages among perceptions of the organization-public relationships, attitudes, and behavioral intentions toward an organization among members of a key public. Among the 6 relationship indexes proposed by Hon and J. E. Grunig (1999), perceptions of satisfaction and control mutuality were the best predictors of a positive attitude toward the organization. In this study we also found that positive attitude was a precursor to supportive behavioral intentions toward the organization.

@article{ki2007tla, __markedentry = {[afeld]}, abstract = {This research tested a model that posits the linkages among perceptions of the organization-public relationships, attitudes, and behavioral intentions toward an organization among members of a key public. Among the 6 relationship indexes proposed by Hon and J. E. Grunig (1999), perceptions of satisfaction and control mutuality were the best predictors of a positive attitude toward the organization. In this study we also found that positive attitude was a precursor to supportive behavioral intentions toward the organization.}, added-at = {2008-04-29T07:57:13.000+0200}, author = {Ki, E.J. and Hon, L.C.}, biburl = {https://www.bibsonomy.org/bibtex/2e0ba6dfd63d10d2ba224a3090af95e08/acf}, doi = {10.1080/10627260709336593}, interhash = {46af3ee853a63b85aeeb7f7b733d958b}, intrahash = {e0ba6dfd63d10d2ba224a3090af95e08}, journal = {Journal of Public Relations Research}, keywords = {PR organisation organizational_culture public_relations}, number = 1, pages = {1--23}, publisher = {Lawrence Earlbaum}, timestamp = {2008-04-29T07:57:17.000+0200}, title = {{Testing the Linkages Among the Organization-Public Relationship and Attitude and Behavioral Intentions}}, volume = 19, year = 2007 }