%0 Journal Article %1 noauthororeditor %A Musa, Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. %D 2019 %J International Journal of Trend in Scientific Research and Development %K advertising food marketing %N 4 %P 131-133 %R https://doi.org/10.31142/ijtsrd23640 %T Food Marketing A Primer %U https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku %V 3 %X Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku

@article{noauthororeditor, abstract = {Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa ""Food Marketing: A Primer"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku }, added-at = {2019-07-04T12:15:30.000+0200}, author = {Musa, Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M.}, biburl = {https://www.bibsonomy.org/bibtex/2e431b21325f3d8bffab4b03ae9850fb8/ijtsrd}, doi = {https://doi.org/10.31142/ijtsrd23640}, interhash = {2015d08106f569b062ec05b5bd760b3a}, intrahash = {e431b21325f3d8bffab4b03ae9850fb8}, issn = {2456-6470}, journal = {International Journal of Trend in Scientific Research and Development}, keywords = {advertising food marketing}, language = {English}, month = may, number = 4, pages = {131-133}, timestamp = {2019-07-04T12:15:30.000+0200}, title = {Food Marketing A Primer }, url = {https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku}, volume = 3, year = 2019 }