Advertising Discourse as a Research Object of Linguistics
Central Asian Journal of Literature, Philosophy and Culture, 4 (4):
233-237 (April 2023)Abstract
The text in the ad reveals the main content of the ad. Its task is to attract attention with the appearance of the offered product, interest in the potential buyer and convince him to buy. In addition to subtitles and frames, stamps, logos and autographs (signatures) are used in the main structural elements of advertising texts. The main meaning of the advertising discourse is reflected in the title. The main text of the advertisement can be a story, image or special trick in the form of a monologue or dialogue.