%0 Book %1 GVK192581716 %A Dunn, Samuel Watson %A Barban, Arnold M. %B The Dryden Press series in marketing %C Hinsdale, Ill. %D 1978 %I Dryden Pr. %K Marketing Werbung %T Advertising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192581716&sourceid=fbw_bibsonomy %7 4. ed. %@ 0030143411

@book{GVK192581716, added-at = {2009-08-21T10:31:17.000+0200}, address = {Hinsdale, Ill.}, author = {Dunn, {Samuel Watson} and Barban, {Arnold M.}}, biburl = {https://www.bibsonomy.org/bibtex/25c8369ef15e7ebc32c62edda76f6caf1/fbw_hannover}, edition = {4. ed.}, interhash = {2ec41de04e01a99caac3b9af668bc70a}, intrahash = {5c8369ef15e7ebc32c62edda76f6caf1}, isbn = {0030143411}, keywords = {Marketing Werbung}, pagetotal = {XIX, 741}, ppn_gvk = {192581716}, publisher = {Dryden Pr.}, series = {The Dryden Press series in marketing}, subtitle = {its role in modern marketing}, timestamp = {2009-08-21T10:31:58.000+0200}, title = {Advertising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192581716&sourceid=fbw_bibsonomy}, year = 1978 }