%0 Journal Article %1 WilliamSims_Bainbridge07272007 %A Bainbridge, William Sims %D 2007 %J Science %K background neurosome research review virtual %N 5837 %P 472-476 %R 10.1126/science.1146930 %T The Scientific Research Potential of Virtual Worlds %U http://www.sciencemag.org/cgi/content/abstract/317/5837/472 %V 317 %X Online virtual worlds, electronic environments where people can work and interact in a somewhat realistic manner, have great potential as sites for research in the social, behavioral, and economic sciences, as well as in human-centered computer science. This article uses Second Life and World of Warcraft as two very different examples of current virtual worlds that foreshadow future developments, introducing a number of research methodologies that scientists are now exploring, including formal experimentation, observational ethnography, and quantitative analysis of economic markets or social networks.

@article{WilliamSims_Bainbridge07272007, abstract = {Online virtual worlds, electronic environments where people can work and interact in a somewhat realistic manner, have great potential as sites for research in the social, behavioral, and economic sciences, as well as in human-centered computer science. This article uses Second Life and World of Warcraft as two very different examples of current virtual worlds that foreshadow future developments, introducing a number of research methodologies that scientists are now exploring, including formal experimentation, observational ethnography, and quantitative analysis of economic markets or social networks. }, added-at = {2009-11-11T10:35:00.000+0100}, author = {Bainbridge, William Sims}, biburl = {https://www.bibsonomy.org/bibtex/2ef10760e86c60485a06d9f88cde544ce/philoscience}, description = {The Scientific Research Potential of Virtual Worlds -- Bainbridge 317 (5837): 472 -- Science}, doi = {10.1126/science.1146930}, eprint = {http://www.sciencemag.org/cgi/reprint/317/5837/472.pdf}, interhash = {557ec3f4ca5318520f9a4f68b13a6b47}, intrahash = {ef10760e86c60485a06d9f88cde544ce}, journal = {Science}, keywords = {background neurosome research review virtual}, number = 5837, pages = {472-476}, timestamp = {2009-11-11T10:35:00.000+0100}, title = {{The Scientific Research Potential of Virtual Worlds}}, url = {http://www.sciencemag.org/cgi/content/abstract/317/5837/472}, volume = 317, year = 2007 }