%0 Book %1 GVK30624697X %A Hupp, Oliver %B Merkur %C Hamburg %D 2000 %I Kovaÿéc %K Alte_Menschen Alter Deutschland Generationenbeziehungen Informationsverhalten Kaufverhalten Konsumentenverhalten Marketing Marktsegmentierung Mikroökonomie Theorie %N 1 %T Seniorenmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+30624697X&sourceid=fbw_bibsonomy %@ 3830000391

@book{GVK30624697X, added-at = {2009-08-21T11:25:58.000+0200}, address = {Hamburg}, author = {Hupp, {Oliver}}, biburl = {https://www.bibsonomy.org/bibtex/20ed216d3ad13d34777c28cf058342db1/fbw_hannover}, interhash = {2f4502e2f0fc332de66624fb7944e9e6}, intrahash = {0ed216d3ad13d34777c28cf058342db1}, isbn = {3830000391}, keywords = {Alte_Menschen Alter Deutschland Generationenbeziehungen Informationsverhalten Kaufverhalten Konsumentenverhalten Marketing Marktsegmentierung Mikroökonomie Theorie}, number = 1, pagetotal = {XV, 389}, ppn_gvk = {30624697X}, publisher = {Kovaÿéc}, series = {Merkur}, subtitle = {Informations- und Entscheidungsverhalten älterer Konsumenten}, timestamp = {2009-08-21T11:26:39.000+0200}, title = {Seniorenmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+30624697X&sourceid=fbw_bibsonomy}, year = 2000 }