%0 Book Section %1 GoyArdissonoPetrone07p485 %A Goy, Anna %A Ardissono, Liliana %A Petrone, Giovanna %B The Adaptive Web: Methods and Strategies of Web Personalization %D 2007 %K v1205 springer paper ai adaptive web user requirements shop application %P 485-520 %R 10.1007/978-3-540-72079-9_16 %T Personalization in E-Commerce Applications %X This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and we discuss how personalization strategies can help companies to face such challenges. Then, we describe the aspects of personalization, taken as a general technique for the customization of services to the user, which have been successfully employed in e-commerce Web sites. To conclude, we present some emerging trends and and we discuss future perspectives. %& 16

@incollection{GoyArdissonoPetrone07p485, abstract = {This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and we discuss how personalization strategies can help companies to face such challenges. Then, we describe the aspects of personalization, taken as a general technique for the customization of services to the user, which have been successfully employed in e-commerce Web sites. To conclude, we present some emerging trends and and we discuss future perspectives.}, added-at = {2012-05-30T10:46:38.000+0200}, author = {Goy, Anna and Ardissono, Liliana and Petrone, Giovanna}, biburl = {https://www.bibsonomy.org/bibtex/2fcacaf8d773e8f853c9aaa176f651537/flint63}, booktitle = {The Adaptive Web: Methods and Strategies of Web Personalization}, chapter = 16, crossref = {BrusilovskyKobsaNejdl2007}, doi = {10.1007/978-3-540-72079-9_16}, file = {SpringerLink:2007/GoyArdissonoPetrone07p485.pdf:PDF}, groups = {public}, interhash = {2effb37566c378b5b5d257ddb6682bd8}, intrahash = {fcacaf8d773e8f853c9aaa176f651537}, keywords = {v1205 springer paper ai adaptive web user requirements shop application}, pages = {485-520}, timestamp = {2018-04-16T12:14:46.000+0200}, title = {Personalization in E-Commerce Applications}, username = {flint63}, year = 2007 }