%0 Book %1 GVK227280318 %C Ettlingen %D 1997 %E Link, Jörg %I IM-Fachverl. Marketing-Forum %K Betriebliche_Information_und_Kommunikation Betriebliches_Informationssystem Computergestütztes_Verfahren Database-Marketing Datenbank Deutschland Marketing Marketing-Informationssystem Theorie %T Handbuch Database Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+227280318&sourceid=fbw_bibsonomy %@ 3930047217

@book{GVK227280318, added-at = {2009-08-21T10:43:30.000+0200}, address = {Ettlingen}, biburl = {https://www.bibsonomy.org/bibtex/2b692d2d80f97d4bc414777c4ee484356/fbw_hannover}, editor = {Link, {Jörg}}, interhash = {3011c2136aca05231026de071145b921}, intrahash = {b692d2d80f97d4bc414777c4ee484356}, isbn = {3930047217}, keywords = {Betriebliche_Information_und_Kommunikation Betriebliches_Informationssystem Computergestütztes_Verfahren Database-Marketing Datenbank Deutschland Marketing Marketing-Informationssystem Theorie}, pagetotal = {LXXXII, 892}, ppn_gvk = {227280318}, publisher = {IM-Fachverl. Marketing-Forum}, timestamp = {2009-08-21T10:57:42.000+0200}, title = {Handbuch Database Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+227280318&sourceid=fbw_bibsonomy}, year = 1997 }