%0 Book %1 GVK510621953 %A Kotler, Philip %A Pfoertsch, Waldemar %C Berlin u.a. %D 2006 %E Michi, Ines %I Springer %K Business-to-Business-Marketing Industrieprodukt Markenpolitik Marketing %T B2B brand management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+510621953&sourceid=fbw_bibsonomy %@ 978-3-540-25360-0

@book{GVK510621953, added-at = {2009-08-21T12:21:08.000+0200}, address = {Berlin [u.a.]}, author = {Kotler, {Philip} and Pfoertsch, {Waldemar}}, biburl = {https://www.bibsonomy.org/bibtex/2f5e1bbfea35be1780bdef4bdfadaf666/fbw_hannover}, editor = {Michi, {Ines}}, interhash = {307d077280d8e14c73420f226524fbb0}, intrahash = {f5e1bbfea35be1780bdef4bdfadaf666}, isbn = {978-3-540-25360-0}, keywords = {Business-to-Business-Marketing Industrieprodukt Markenpolitik Marketing}, pagetotal = {XVI, 357}, ppn_gvk = {510621953}, publisher = {Springer}, subtitle = {with 7 tables}, timestamp = {2009-08-21T12:21:37.000+0200}, title = {B2B brand management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+510621953&sourceid=fbw_bibsonomy}, year = 2006 }