%0 Book %1 GVK377394386 %A Ehrmann, Harald %B Modernes Marketing für Studium und Praxis %C Ludwigshafen (Rhein) %D 2004 %I Kiehl %K Controlling Marketing Unternehmenskontrolle Unternehmensplanung %T Marketing-Controlling %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+377394386&sourceid=fbw_bibsonomy %7 4. Aufl. %@ 3470433747

@book{GVK377394386, added-at = {2009-08-21T12:16:51.000+0200}, address = {Ludwigshafen (Rhein)}, author = {Ehrmann, {Harald}}, biburl = {https://www.bibsonomy.org/bibtex/213ecd0444b3a2e8f600dd24c24e37636/fbw_hannover}, edition = {4. Aufl.}, interhash = {307f49b577f92dbaf28a87f3b1143fed}, intrahash = {13ecd0444b3a2e8f600dd24c24e37636}, isbn = {3470433747}, keywords = {Controlling Marketing Unternehmenskontrolle Unternehmensplanung}, pagetotal = {414}, ppn_gvk = {377394386}, publisher = {Kiehl}, series = {Modernes Marketing für Studium und Praxis}, timestamp = {2009-08-21T12:17:14.000+0200}, title = {Marketing-Controlling}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+377394386&sourceid=fbw_bibsonomy}, year = 2004 }