Abstract
Wilbur Schramm's "Soviet" communist model and J. Herbert Altschull's
"Marxist" approach have been widely used as general theoretical frameworks
to examine press systems in the Marxist world in general and China
in particular. Though a growing literature suggested significant
changes in Chinese journalism in the past 2 decades, very few studies
have sent a direct challenge to the 2 models' theoretical wisdom
through the Chinese case. This article finds neither of the 2 models
is sufficient in conceptualizing the Chinese case because of Chinese
news media's transitional nature and the 2 models' inner theoretical
flaws as normative press theories. Furthermore, realizing the growing
conflict between normative media theories and accelerated post-Cold
War global media transformation, the author suggests using a transitional
media approach to revisit the traditional normative media approach
and calls for a more systematic study of the transitional phenomenon
of global media systems.
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