%0 Book %1 GVK590299549 %A Malär, Lucia %B Schriftenreihe Merkur %C Hamburg %D 2009 %I Kovaÿéc %K Management Markenimage Markenpolitik Marketing Produktimage Unternehmensführung Verbraucher Verbraucherinteresse Wahrnehmung %N 34 %T Performance implications and implementation of brand personality %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+590299549&sourceid=fbw_bibsonomy %@ 978-3-8300-4194-8

@book{GVK590299549, added-at = {2009-08-21T12:25:16.000+0200}, address = {Hamburg}, author = {Malär, {Lucia}}, biburl = {https://www.bibsonomy.org/bibtex/2347d43bca2fd7053c4dd2a7e80d05b11/fbw_hannover}, interhash = {35a0efad71e3b3639b04317649e26d56}, intrahash = {347d43bca2fd7053c4dd2a7e80d05b11}, isbn = {978-3-8300-4194-8}, keywords = {Management Markenimage Markenpolitik Marketing Produktimage Unternehmensführung Verbraucher Verbraucherinteresse Wahrnehmung}, number = 34, pagetotal = {XV, 209}, ppn_gvk = {590299549}, publisher = {Kovaÿéc}, series = {Schriftenreihe Merkur}, subtitle = {a dyadic perspective on managers' intentions and consumers' perceptions}, timestamp = {2009-08-21T12:26:42.000+0200}, title = {Performance implications and implementation of brand personality}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+590299549&sourceid=fbw_bibsonomy}, year = 2009 }