%0 Book %1 GVK192758195 %A Jefkins, Frank %C Glasgow u.a. %D 1990 %I Blackie %K Communication_in_marketing %T Modern marketing communications %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192758195&sourceid=fbw_bibsonomy %@ 0216926947

@book{GVK192758195, added-at = {2009-08-21T10:31:17.000+0200}, address = {Glasgow [u.a.]}, author = {Jefkins, {Frank}}, biburl = {https://www.bibsonomy.org/bibtex/2e2ab4562782891dce4380c5e5132d62a/fbw_hannover}, interhash = {36e743fcf615ded525fc3c3ab6402299}, intrahash = {e2ab4562782891dce4380c5e5132d62a}, isbn = {0216926947}, keywords = {Communication_in_marketing}, pagetotal = {VIII, 240}, ppn_gvk = {192758195}, publisher = {Blackie}, timestamp = {2009-08-21T10:32:00.000+0200}, title = {Modern marketing communications}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192758195&sourceid=fbw_bibsonomy}, year = 1990 }