%0 Book %1 GVK018490107 %C Englewood Cliffs, NJ %D 1991 %E Robertson, Thomas S. %E Kassarjian, Harold H. %I Prentice-Hall %K Marketing Mikroökonomie Verbraucherverhalten Wirtschaftstheorie:_Allgemeines %T Handbook of consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+018490107&sourceid=fbw_bibsonomy %@ 0133727491

@book{GVK018490107, added-at = {2009-08-21T09:46:50.000+0200}, address = {Englewood Cliffs, NJ}, biburl = {https://www.bibsonomy.org/bibtex/262283e95401a008339e7ffb611ba6a58/fbw_hannover}, editor = {Robertson, {Thomas S.} and Kassarjian, {Harold H.}}, interhash = {3832a9872fa688a47657675469ef1147}, intrahash = {62283e95401a008339e7ffb611ba6a58}, isbn = {0133727491}, keywords = {Marketing Mikroökonomie Verbraucherverhalten Wirtschaftstheorie:_Allgemeines}, pagetotal = {X, 614}, ppn_gvk = {018490107}, publisher = {Prentice-Hall}, timestamp = {2009-08-21T09:47:22.000+0200}, title = {Handbook of consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+018490107&sourceid=fbw_bibsonomy}, year = 1991 }