%0 Journal Article %1 Larminaux2011 %A Larminaux, Caroline %D 2011 %J Anales de Filología Francesa %K MTM16 discurso_publicitario enseñanza francés publicidad traducción %P 133--150 %T Apprentissage de techniques de rédaction en cours de traduction publicitaire: approche didactique et proposition de séquences pédagogiques %U https://digitum.um.es/xmlui/bitstream/10201/28822/1/155581-578611-1-SM.pdf %V 19 %X This paper will start with an analysis of the students' needs in the translation of advertising class; then, a course planning will be drawn, starting from the observation of a corpus of adverts from transnational companies in both French and Spanish versions. The theoretical basis of the different activities is based on the following hypothesis: learning how to translate specialized texts (from the advertising discourse, in this case) relies on a first step of assimilating the linguistical and sociocultural patterns which characterize this text genre in both languages. For this purpose, the observation of a parallel corpus of French and Spanish ads will lead the students to various activities in the advertising redaction field, in order to facilitate the translation process.

@article{Larminaux2011, abstract = {This paper will start with an analysis of the students' needs in the translation of advertising class; then, a course planning will be drawn, starting from the observation of a corpus of adverts from transnational companies in both French and Spanish versions. The theoretical basis of the different activities is based on the following hypothesis: learning how to translate specialized texts (from the advertising discourse, in this case) relies on a first step of assimilating the linguistical and sociocultural patterns which characterize this text genre in both languages. For this purpose, the observation of a parallel corpus of French and Spanish ads will lead the students to various activities in the advertising redaction field, in order to facilitate the translation process.}, added-at = {2016-11-27T20:18:59.000+0100}, author = {Larminaux, Caroline}, biburl = {https://www.bibsonomy.org/bibtex/20c9c1942c3fcb09acde84618f5f02587/marine.sander}, description = {Artículo en francés para la enseñanza de la traducción publicitaria con un enfoque lingüístico y sociocultural basado en un corpus en español y francés.}, file = {:C$\backslash$:/Users/marin/AppData/Local/Mendeley Ltd./Mendeley Desktop/Downloaded/Larminaux - 2011 - Apprentissage de techniques de r{\'{e}}daction en cours de traduction publicitaire approche didactique et proposition de s{\'{e}}.pdf:pdf}, interhash = {3848a2174c333ac59392652252181a01}, intrahash = {0c9c1942c3fcb09acde84618f5f02587}, journal = {Anales de Filología Francesa}, keywords = {MTM16 discurso_publicitario enseñanza francés publicidad traducción}, mendeley-tags = {MTM16,discurso publicitario,ense{\~{n}}anza,franc{\'{e}}s,publicidad,traducci{\'{o}}n}, pages = {133--150}, timestamp = {2016-11-28T17:21:04.000+0100}, title = {Apprentissage de techniques de rédaction en cours de traduction publicitaire: approche didactique et proposition de séquences pédagogiques}, url = {https://digitum.um.es/xmlui/bitstream/10201/28822/1/155581-578611-1-SM.pdf}, volume = 19, year = 2011 }