%0 Book %1 GVK491606281 %A Bauer, Hans H. %A Stokburger, Gregor %A Hammerschmidt, Maik %C Wiesbaden %D 2006 %I Gabler %K Kundenwert Leistungsbewertung Marketing Performance_Measurement Produktimage Shareholder_Value Theorie Unternehmenskontrolle Unternehmensplanung Werbewirkung %T Marketing performance %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+491606281&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3409127283

@book{GVK491606281, added-at = {2009-08-21T12:19:46.000+0200}, address = {Wiesbaden}, author = {Bauer, {Hans H.} and Stokburger, {Gregor} and Hammerschmidt, {Maik}}, biburl = {https://www.bibsonomy.org/bibtex/24e6e29f259b1008bfb11c4da181a34b2/fbw_hannover}, edition = {1. Aufl.}, interhash = {3b4fc34000aebe379674af566bd494b3}, intrahash = {4e6e29f259b1008bfb11c4da181a34b2}, isbn = {3409127283}, keywords = {Kundenwert Leistungsbewertung Marketing Performance_Measurement Produktimage Shareholder_Value Theorie Unternehmenskontrolle Unternehmensplanung Werbewirkung}, pagetotal = {382}, ppn_gvk = {491606281}, publisher = {Gabler}, subtitle = {Messen, Analysieren, Optimieren}, timestamp = {2009-08-21T12:20:10.000+0200}, title = {Marketing performance}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+491606281&sourceid=fbw_bibsonomy}, year = 2006 }