%0 Book %1 GVK310453313 %A Kotler, Philip %B Holt, Rinehart and Winston marketing series %C London u.a. %D 1975 %I Holt, Rinehart and Winston %K imported %T Marketing decision making %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+310453313&sourceid=fbw_bibsonomy %7 Repr %@ 0039101517

@book{GVK310453313, added-at = {2009-08-21T12:35:36.000+0200}, address = {London [u.a.]}, author = {Kotler, {Philip}}, biburl = {https://www.bibsonomy.org/bibtex/233b9fca3aafbfc4a1aed14844289fd92/fbw_hannover}, edition = {Repr}, interhash = {3cc0f6cd3504974842e70b7767040241}, intrahash = {33b9fca3aafbfc4a1aed14844289fd92}, isbn = {0039101517}, keywords = {imported}, pagetotal = {XI, 720}, ppn_gvk = {310453313}, publisher = {Holt, Rinehart and Winston}, series = {Holt, Rinehart and Winston marketing series}, subtitle = {a model building approach}, timestamp = {2009-08-21T12:35:44.000+0200}, title = {Marketing decision making}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+310453313&sourceid=fbw_bibsonomy}, year = 1975 }