%0 Book %1 GVK396046622 %C Basel u.a. %D 2005 %E Vangerow, Bernd %I Birkhäuser %K Aral-Aktiengesellschaft Corporate_Design Corporate_Identity Deutsche_BP-Aktiengesellschaft Fusion Markenpolitik Marketing Tankstelle Unternehmen Wettbewerb %T Markenfusion %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+396046622&sourceid=fbw_bibsonomy %@ 3764372044

@book{GVK396046622, added-at = {2009-08-21T12:18:06.000+0200}, address = {Basel [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2dcb308b289b91e7b836403ae9a659971/fbw_hannover}, editor = {Vangerow, {Bernd}}, interhash = {3dc31a8f7f980a9597677ecd2d0da8f3}, intrahash = {dcb308b289b91e7b836403ae9a659971}, isbn = {3764372044}, keywords = {Aral-Aktiengesellschaft Corporate_Design Corporate_Identity Deutsche_BP-Aktiengesellschaft Fusion Markenpolitik Marketing Tankstelle Unternehmen Wettbewerb}, pagetotal = {152}, ppn_gvk = {396046622}, publisher = {Birkhäuser}, subtitle = {Strategie und Gestaltung ; warum Aral kommt und BP bleibt}, timestamp = {2009-08-21T12:18:28.000+0200}, title = {Markenfusion}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+396046622&sourceid=fbw_bibsonomy}, year = 2005 }