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%0 Book
%1 GVK553828681
%A Oetting, Martin
%A Jacob, Frank
%B ESCP-EAP working paper
%C Berlin
%D 2007
%I ESCP-EAP, Europ. School of Management
%K Experimentelle_Wirtschaftsforschung Informationsverhalten Interpersonale_Kommunikation Kommunikation Konsumentenverhalten Konsumgütermarketing Kunde Marketing Meinungsführer Test Viral_Marketing Virales_Marketing
%N 28
%T Empowered involvement and word of mouth
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+553828681&sourceid=fbw_bibsonomy
@book{GVK553828681,
added-at = {2009-08-21T12:23:46.000+0200},
address = {Berlin},
author = {Oetting, {Martin} and Jacob, {Frank}},
biburl = {https://www.bibsonomy.org/bibtex/218e96a6ba716a06239eb36dc395eda25/fbw_hannover},
interhash = {4142e4c9c63b0f960e5cc3762206fcce},
intrahash = {18e96a6ba716a06239eb36dc395eda25},
keywords = {Experimentelle_Wirtschaftsforschung Informationsverhalten Interpersonale_Kommunikation Kommunikation Konsumentenverhalten Konsumgütermarketing Kunde Marketing Meinungsführer Test Viral_Marketing Virales_Marketing},
number = 28,
pagetotal = {23 Bl.},
ppn_gvk = {553828681},
publisher = {ESCP-EAP, Europ. School of Management},
series = {ESCP-EAP working paper},
subtitle = {an agenda for academic inquiry},
timestamp = {2009-08-21T12:24:11.000+0200},
title = {Empowered involvement and word of mouth},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+553828681&sourceid=fbw_bibsonomy},
year = 2007
}