Article,

Toward an Effective Understanding of Website Users: Advantages and Pitfalls of Linking Transaction Log Analyses and Online Surveys

, and .
D-Lib Magazine, (April 2007)

Abstract

As part of a larger investigation into use and users of digital resources (Harley et al., 2006),1 we conducted an experimental analysis of two commonly-used methods for exploring the use of university-based Web-based resources: transaction log analysis (TLA) and online site surveys.

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  • @ageissler
  • @blees

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