%0 Book %1 GVK215308913 %A Oevermann, Dirk %B Schriftenreihe Schwerpunkt Marketing %C München %D 1997 %I FGM-Verl. %K Bank Betriebswirtschaft:_Sonstiges Beziehungsmanagement Kundenbindung Privatkundengeschäft %N 45 %T Kundenbindungsmanagement von Kreditinstituten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+215308913&sourceid=fbw_bibsonomy %@ 3921953456

@book{GVK215308913, added-at = {2009-08-21T10:43:30.000+0200}, address = {München}, author = {Oevermann, {Dirk}}, biburl = {https://www.bibsonomy.org/bibtex/2397a961093a16277542f179f41664935/fbw_hannover}, interhash = {42cc9590c22eea09c0c04f403e221971}, intrahash = {397a961093a16277542f179f41664935}, isbn = {3921953456}, keywords = {Bank Betriebswirtschaft:_Sonstiges Beziehungsmanagement Kundenbindung Privatkundengeschäft}, number = 45, pagetotal = {X, 192}, ppn_gvk = {215308913}, publisher = {FGM-Verl.}, series = {Schriftenreihe Schwerpunkt Marketing}, timestamp = {2009-08-21T10:46:20.000+0200}, title = {Kundenbindungsmanagement von Kreditinstituten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+215308913&sourceid=fbw_bibsonomy}, year = 1997 }