Abstract
Enterprises develop mobile solutions based on competitor offerings and
immediate business needs, without a clear enterprise wide mobile strategy. Thin, thick and
hybrid mobile apps, enterprise mobile platforms, mobile cloud services are all available
across a range of budgets and timing needs, and can be leveraged based on requirement.
Enterprise mobile strategy is typically viewed from the lenses of the IT stakeholders, who
often times have very focused and narrow agendas. The outcome of proceeding with point
solutions to address immediate needs, is unused licenses, replication of effort, rework due to
lack of proper guidelines and other issues that all lead to increased capital and operational
expenditure. This paper defines a user centric, holistic micE model for defining enterprise
mobile strategy and a staged process in leveraging the model in enterprise context.
Users
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