%0 Book %1 GVK562968768 %A Schneider, Willy %C München %D 2008 %I Oldenbourg %K Customer_Relationship_Management Kundenmanagement Kundenorientierung Kundenwert Lebenszyklus Marketing Marketing-Informationssystem Neukundengewinnung Theorie %T Profitable Kundenorientierung durch Customer Relationship Management (CRM) %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+562968768&sourceid=fbw_bibsonomy %@ 978-3-486-58745-6

@book{GVK562968768, added-at = {2009-08-21T12:23:46.000+0200}, address = {München}, author = {Schneider, {Willy}}, biburl = {https://www.bibsonomy.org/bibtex/2b994c22491c0e9d433b67e395358099f/fbw_hannover}, interhash = {460a30ed3bf58e008bc850fbeaa746d6}, intrahash = {b994c22491c0e9d433b67e395358099f}, isbn = {978-3-486-58745-6}, keywords = {Customer_Relationship_Management Kundenmanagement Kundenorientierung Kundenwert Lebenszyklus Marketing Marketing-Informationssystem Neukundengewinnung Theorie}, pagetotal = {VIII, 161}, ppn_gvk = {562968768}, publisher = {Oldenbourg}, subtitle = {wertvolle Kunden gewinnen, begeistern und dauerhaft binden}, timestamp = {2009-08-21T12:24:31.000+0200}, title = {Profitable Kundenorientierung durch Customer Relationship Management (CRM)}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+562968768&sourceid=fbw_bibsonomy}, year = 2008 }