Article,
Advertising text as a discourse
International Journal on Integrated Education, 2 (3): 20-22 (2020)
Abstract
One of the topical issues of linguistics concerning the understanding of discourse from the point of view of the basic paradigm "text – discourse" is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed. Egamberdieva Shakhzoda Damirovna, Egamberdieva Farida Oktamovna, Egamberdiev Khumoyun, Ergasheva Yulduz and Egamberdieva Dilbar 2020. Advertising text as a discourse. International Journal on Integrated Education. 2, 3 (Mar. 2020), 20-22. DOI:https://doi.org/10.31149/ijie.v2i3.250. Pdf Url : https://journals.researchparks.org/index.php/IJIE/article/view/250/243 Paper Url : https://journals.researchparks.org/index.php/IJIE/article/view/250
