Abstract
The concept of framing applied to the interaction between social movements and the news media, including local television news, is evident in the experience of the Media Research and Action Project (MRAP). MRAP employs frame analysis to assist social movement and community groups in advancing their goals through the news media. The paper presents the important lessons derived from the applied work of MRAF The concept of framing applied to the interaction between social movements and the news media, including local television news, is evident in the experience of the Media Research and Action Project (MRAP). MRAP employs frame analysis to assist social movement and community groups in advancing their goals through the news media. The paper presents the important lessons derived from the applied work of MRAF
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