%0 Book %1 GVK30892732X %B Gabler-Lehrbuch %C Wiesbaden %D 2000 %E Herrmann, Andreas %E Homburg, Christian %I Gabler %K Branche Deutschland Marketing Marketingpolitik Marktforschung Multivariate_Analyse Statistische_Methode Theorie %T Marktforschung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+30892732X&sourceid=fbw_bibsonomy %7 2., aktualisierte Aufl. %@ 3409223916

@book{GVK30892732X, added-at = {2009-08-21T11:27:57.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/22f532455e23b8a03b52c95d01f40b5df/fbw_hannover}, edition = {2., aktualisierte Aufl.}, editor = {Herrmann, {Andreas} and Homburg, {Christian}}, interhash = {4eb4b6f36af212c39d80b61f9ffd15a8}, intrahash = {2f532455e23b8a03b52c95d01f40b5df}, isbn = {3409223916}, keywords = {Branche Deutschland Marketing Marketingpolitik Marktforschung Multivariate_Analyse Statistische_Methode Theorie}, pagetotal = {1152}, ppn_gvk = {30892732X}, publisher = {Gabler}, series = {Gabler-Lehrbuch}, subtitle = {Methoden, Anwendungen, Praxisbeispiele}, timestamp = {2009-08-21T11:28:01.000+0200}, title = {Marktforschung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+30892732X&sourceid=fbw_bibsonomy}, year = 2000 }