%0 Book %1 GVK371108837 %A Kloss, Ingomar %C Gernsbach %D 2003 %I Dt. Betriebswirte-Verl. %K Controlling Marketing Unternehmen Werbeplanung %T Werbecontrolling %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371108837&sourceid=fbw_bibsonomy %@ 3886401030

@book{GVK371108837, added-at = {2009-08-21T12:16:51.000+0200}, address = {Gernsbach}, author = {Kloss, {Ingomar}}, biburl = {https://www.bibsonomy.org/bibtex/239d427191e3ea3b7d972f61f3e1c2dca/fbw_hannover}, interhash = {4edbe9342a796af06cf18d0157e5594f}, intrahash = {39d427191e3ea3b7d972f61f3e1c2dca}, isbn = {3886401030}, keywords = {Controlling Marketing Unternehmen Werbeplanung}, pagetotal = {XVIII, 262}, ppn_gvk = {371108837}, publisher = {Dt. Betriebswirte-Verl.}, subtitle = {Konzept, Instrumente, Fallbeispiele}, timestamp = {2009-08-21T12:16:51.000+0200}, title = {Werbecontrolling}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371108837&sourceid=fbw_bibsonomy}, year = 2003 }