%0 Journal Article %1 noauthororeditor %A Usmanova, Zumrad %D 2023 %J Central Asian Journal of Innovations on Tourism Management and Finance %K brand, branding, brandingconsumers %N 5 %P 133-135 %T Modern Branding: Definition, Essence, Functions %U https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/507/572 %V 4 %X This article discusses the definition of the term "brand" in modern market conditions, describes the main components of the brand and explores the approach to the term from the point of view of international marketing.

@article{noauthororeditor, abstract = {This article discusses the definition of the term "brand" in modern market conditions, describes the main components of the brand and explores the approach to the term from the point of view of international marketing.}, added-at = {2023-09-27T11:23:29.000+0200}, author = {Usmanova, Zumrad}, biburl = {https://www.bibsonomy.org/bibtex/282224561cbcfa7e82f67a800c832ca0f/centralasian_20}, interhash = {54c67c16cc084aa49f16c108f91c5606}, intrahash = {82224561cbcfa7e82f67a800c832ca0f}, issn = {2660-454X}, journal = {Central Asian Journal of Innovations on Tourism Management and Finance}, keywords = {brand, branding, brandingconsumers}, language = {english}, month = may, number = 5, pages = {133-135}, timestamp = {2023-09-27T11:23:29.000+0200}, title = {Modern Branding: Definition, Essence, Functions}, url = {https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/507/572}, volume = 4, year = 2023 }