%0 Book %1 GVK348813058 %A Gummesson, Evert %C Oxford u.a. %D 2002 %I Butterworth-Heinemann %K Marketing Mikroökonomie Netzwerk aMarketing aRelationship_marketing xManagement %T Total relationship marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+348813058&sourceid=fbw_bibsonomy %7 2. ed %@ 0750654074

@book{GVK348813058, added-at = {2009-08-21T12:11:31.000+0200}, address = {Oxford [u.a.]}, author = {Gummesson, {Evert}}, biburl = {https://www.bibsonomy.org/bibtex/203c7f570f870484446b8a48d968832bc/fbw_hannover}, edition = {2. ed}, interhash = {563b492d2d0afa9e27ae6d11e6901aa7}, intrahash = {03c7f570f870484446b8a48d968832bc}, isbn = {0750654074}, keywords = {Marketing Mikroökonomie Netzwerk aMarketing aRelationship_marketing xManagement}, pagetotal = {XIII, 350}, ppn_gvk = {348813058}, publisher = {Butterworth-Heinemann}, subtitle = {marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm}, timestamp = {2009-08-21T12:12:15.000+0200}, title = {Total relationship marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+348813058&sourceid=fbw_bibsonomy}, year = 2002 }